Lights - one way or another - will affect our customers more than we think. According to many lighting design experts, retail stores often need adjustable lights to create an attractive shopping environment appealing to customers. In the article below, WINLED OY suggests five methods to make the retail store lighting adjustable.
1. Using CRI to highlight the color of the product
There are many elements to consider when designing light for retail outlets, but one of the most important one to remember is that light can change the color of a product in a store environment. The color of the lights relates to the CRI index (Color Rendering Index). Some designers state that high-CRI (CRI higher than 89) bulbs can keep products in stores in the same color as they appear in the customer's eyes. However, there is much debate in the lighting industry about the shortcomings of the CRI index – about its ability to measure the color quality. The conclusion released from these arguments is that depending on the product that the store sells, there are likely ways to determine the appropriate CRI. For example, if the business is cosmetics, warm tones (CRI lower than 80) are the best option, while if the store sells high tech gadgets such as smartphones, speakers, televisions, CRI more senior than 90 is appropriate.
2. The color of light determines the mood of the customer
Correlated Colour Temperature (CCT) is an essential indicator when designing lighting for a store. It is defined by degrees Kelvin range from 2700K (slightly yellow) to 6500K (slightly blue). The sense that space affects the color of the light can mainly determine the mood of the shopper.
• Warm (Low Kelvin) - from 2700K to 3000K - brings cozy and comfortable atmosphere. Therefore, this color temperature is used for places used by families, older or upmarket. • Cool (High Kevin) - from 4000K to 6500K - is more modern tone, so that it is suitable for a young generation.
For example, a furniture showroom will need LED lights with a color temperature of around 2700K because it will give a warm, luxurious feeling. Moreover, with shops selling electronic equipment, color temperature more than 4000K is the right choice to bring modern, sharp space to the customer's experience. Overall, the color temperature depends on what kind of concept the owner's of the retail store would like to form. From there, designers will use LEDs with appropriate color temperature.
3. Using the light wisely
When considering the design of the store, showroom, there is a need to consider the usage of light under the features of space: not all areas require the same light. For example, with fashion stores, the lighting in the display area should be different from the lighting in the showroom.
If you mainly sell while products, the area will need more light than other areas. Conversely, if the clothing in the store is mostly dark, you should adjust the display area to have more light. Accent light is the perfect lighting method for this case.
4. Layering light
Adding layers of light into your space is a great way to increase your customers' visual attention further. Usually, the area is lit by ceiling lights, but ceiling lights are not enough for shops and showrooms. You need to create more than one layer of light with extended highlights, for example by using spotlight.
Similar to the home lighting design, commercial lighting also needs accent lighting, task lighting, and general lighting. The harmonious combination of these three types of will provide a valid sales space, flexible as you expect.
5. Controlling light for retail outlets and showrooms
We want to mention dimmers that adjust the brightness and the modern illumination luminaires with remote control brightness. Now with technological advances, many types of high power lights use the included remote to control the lighting strategy and help save energy while adjusting the color of the light to match the change of display products. More importantly, the remote control for each lamp can help shop owners separate the light of each area with each other extremely convenient and comfortable.
With these 5 tips and the help of different types of led lights range from accent lighting to general lighting WINLED OY hopes architects will make a suitable lighting design for their customers.